Third-Party Platforms

    Third-Party Platforms / Services and Data Sharing

    Personal Data Sharing

    HubSpot

    Entity: HubSpot, Inc.

    Purpose: Data Storage

    Usage Scenario: When a user submits any form on the website.

    Shared Information: Personal Information including Name, Email Address, Country, and entered information.

    Information Collection Details: The data is stored for communication and improvement of user experience.

    Privacy Policy: https://legal.hubspot.com/privacy-policy

    Third-Party Platforms/Services

    HotJar 

    Entity: Hotjar™

    Purpose: User Behavior Analytics

    Usage Scenario: When a user interacts with the website.

    Shared Information: No personal information is collected.

    Information Collection Details: The data is collected to identify the areas of improvement in the website experience.

    Privacy Policy: https://www.hotjar.com/privacy/

    Google Analytics

    Entity: Google LLC

    Purpose: Tracks and analyzes the website traffic and usage

    Usage Scenario: When a user visits the website.

    Shared Information: No personal information is collected.

    Information Collection Details: The data is collected to set up goals, track campaigns, and analyze the generated website reports.

    Privacy Policy: https://policies.google.com/technologies/partner-sites

    Google Tag Manager

    Entity: Google LLC

    Purpose: Installation, Storage, and Management of the marketing tags

    Usage Scenario: When a user visits and interacts with the website.

    Shared Information: No personal information is collected.

    Information Collection Details: The data about the tag firing is collected to help identify the areas of performance improvement.

    Privacy Policy: https://support.google.com/tagmanager/answer/9323295?hl=en

    Meta Pixel

    Entity: Meta Platforms, Inc.

    Purpose: Understand and analyze the effectiveness of advertisements

    Usage Scenario: When a user visits and interacts with the website via the company advertisements on Facebook or Instagram.

    Shared Information: No personal information is collected.

    Information Collection Details: The clicks on the advertisement and the actions taken by the user on the website.

    Privacy Policy: https://www.facebook.com/privacy/policy/

    Microsoft Clarity

    Entity: Microsoft Corporation.

    Purpose: To improve our products and advertising by seeing how you interact with our website through behavioral metrics, heatmaps, and session replays.

    Usage Scenario: When you interact with our website.

    Shared Information: Anonymous website usage data is collected.

    Information Collection Details: The data is captured via first- and third-party cookies and other tracking technologies to determine your website usage.

    Privacy Policy: https://privacy.microsoft.com/en-US/privacystatement

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